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ABOUT ABIGAIL


I'm a storyteller at heart and by profession. I excel in building positive brand profile for organizations and their leaders. 

With close to 20 years of professional experience, my core areas of expertise are writing and corporate communications, media and public relations, and executive thought-leadership. I also specialize in content development for marketing and communications products and channels.​


I write for multiple purposes and platforms including press releases, blogs, op-Eds, speeches, digital and print newsletters, websites, and more.


In just one year, I generated more than 1,500 media stories and 630+ million media impressions for an organization, establishing its voice and reputation as a go-to-organization for Canadian and international media. I have a proven track record in driving positive media coverage and compelling, credible, and relevant campaigns for brands - including my work with a leading global humanitarian agency, one of Canada's largest national banks, and a number of health, human rights, and youth-focused organizations.

In my spare time, I enjoy wine, Agatha Christie novels, and a love-hate relationship with my two cats, Didi and Aries.


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