ABOUT ABIGAIL

I'm a storyteller at heart and by profession. I excel in building positive brand profile for organizations and their leaders. 

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With close to 20 years of professional experience, my core areas of expertise are writing and corporate communications, media and public relations, and executive thought-leadership. I also specialize in content development for marketing and communications products and channels.​

I write for multiple purposes and platforms including press releases, blogs, op-Eds, speeches, digital and print newsletters, websites, and more.

In just one year, I generated more than 1,500 media stories and 630+ million media impressions for an organization, establishing its voice and reputation as a go-to-organization for Canadian and international media. I have a proven track record in driving positive media coverage and compelling, credible, and relevant campaigns for brands - including my work with a leading global humanitarian agency, one of Canada's largest national banks, and a number of health, human rights, and youth-focused organizations.

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In my spare time, I enjoy wine, Agatha Christie novels, and a love-hate relationship with my two cats, Didi and Aries.

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